Ubisoft announced on Monday that upcoming dance game Just Dance 4 will be sponsoring Justin Beiber’s upcoming concert tour.
In addition to the sponsorship Ubisoft is running a contest for fans to film themselves dancing along to one of Beiber’s “Beauty and the Beat” track and upload it to YouTube. The winner of the contest will get to not only have their video shown at a Bieber concert but they will also get to meet the Canadian pop star.
“Ubisoft is thrilled to sponsor Justin Bieber’s Believe tour and give fans a chance to meet him in-person through our sweepstakes,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “Justin Bieber is one of the most popular pop artists right now and Just Dance is the most popular dance game, so sponsoring his tour and having his music in the game really is another way we’re bringing Just Dance fans the hottest tracks and inside access to the artists they love.”
The Believe tour begins in Glendale, AZ on September 29 and runs throughout the U.S. and Canada until late January. Just Dance 4 will be released for Xbox 360, PlayStation 3, Wii and Wii U this October.